Lon Kruger – “The Great Builder” in NCAA basketball

Oklahoma head basketball coach Lon Kruger is the most successful builder of college basketball programs in the sport’s history. In addition to his Sooners being ranked No. 1 during the current 2015-16 season, he is the only coach in NCAA history to take five programs (Oklahoma, UNLV, Illinois, Florida & Kansas State) to the NCAA Tournament as well as being the only coach ever to advance to the Sweet 16 with four different programs.

Obviously, Kruger has found a unique formula for success that includes bringing the very best out of his players and teams. He has done it with a dignity and class that is not always associated with the sporting world. Imagine if you could use those same principles to help improve your business or personal life?

Through their “Xs & Os of Success: Make a Play for a Teammate” interactive presentation, Kruger and D.J. Allen (performance coach, author & speaker) do just that. They lay out Kruger’s principles for taking over cultures seeking stability and direction and changing them into positive, successful environments that bring out the best in people. These are lessons that are easily applied in the field of business… and life.

Kruger’s preference to team with Allen makes for a dynamic presentation filled with emotion, humor and powerful insight. The message weaves Kruger’s own basketball coaching experiences into quick-moving examples of his performance and leadership principles which audience members can apply immediately professionally and personally.

The lessons presented are from Kruger and Allen’s book, “The Xs & Os of Success: A Playbook for Leaders in Business and Life.”


“Lon Kruger is an outstanding leader and a great teacher. He brings everything to the table, everything it takes to build a program. I encourage you to take lessons from Lon to heart. Lon knows what he is talking about.” – Dick Vitale, Member of Basketball Hall of Fame, ABC and ESPN

“We brought Coach and D.J. in to speak to our national sales force and we were blown away by the response. Obviously, having one of the top coaches in the nation talk about his experiences and his principles was powerful and we anticipated that. But the balance of Coach and D.J. making it relevant to business and life on a daily basis made it more impactful than we could have ever imagined. This wasn’t just a coach talking about sports – this was two dynamic presenters making us all better in work and life.” – Scott Shuler, Top of the World Headwear, President 

“D.J. did a phenomenal job as our keynote speaker. He inspired, motivated, moved and left a lasting impression on our audience. It was the perfect way for us to close our conference on a high note. I would recommend D.J. as a speaker to create a memorable experience for any conference.” – Craig Ricks, Vice President of Marketing – Spectra (by Comcast Spectacor)