Laura talks about her signature keynote:

Laura talks about being an emcee, moderator, interviewer:

About Laura:

Laura Schwartz, the Director of Events for the Clinton Administration, created and executed more than 1,000 White House events including State arrival ceremonies and dinners, America’s Millennium Celebration and NATO’s 50th Anniversary. While producing the President’s events on the world stage, Laura demonstrated the ability to inspire a nation and the world through powerful productions. She arrived at the White House, with no political connections, at just 19 years of age as a volunteer answering phones in the press office. Immediately proving her value, Laura climbed her way up the ranks to Staff Assistant, the Midwest Press Secretary, the Director of Television, and ultimately, the White House Director of Events. Following the administration, Laura travelled the world with Former President Clinton for the Global Initiative.

Laura has been taking her empowering presentations to stages across the world since 2001 and is well known for her dynamic keynotes and as a mistress of ceremonies for multi-day conferences and events. Whether addressing an intimate gathering of 30 or a crowd of 30,000, Laura captivates audiences with her positive energy, expertise and enthusiasm. Laura has received high marks for her work as emcee for several prominent organizations and charitable events, including the Hilton Worldwide, Hewlett Packard, Financial and Insurance Conference Planners’ (FICP), and the American Heart Association. Laura’s super-charged presentations are centered on being “prepared for partnerships,” while turning the optional into opportunity. Laura reminds us all, you never know when the next conversation will be the conversation to change your life or that of someone else.

In “Eat, Drink & Succeed!” Laura shares the secrets to building powerful, effective partnerships in our companies, communities and beyond, adding color with personal anecdotes from her life and White House years. Through her acclaimed speaking series, ,she takes those same details to stages, boardrooms, classrooms and ballrooms around the world empowering, motivating and inspiring each audience to Eat, Drink & Succeed!

Laura’s nonpartisan commentary is well respected both domestically and internationally. She is a regular guest host for Larry King on “Larry King’s Politicking” and is an international television commentator speaking about leadership, networking and world events. She was the on-air political contributor for Fox News Channel from 2004 to 2007, covered the 2008 presidential campaign for the “The Early Show” on CBS, a regular on Sir David Frost’s “Frost Over the World,” and the special correspondent to “Larry King Live” at CNN for the 2008 Presidential Elections. Today, Laura appears on the “BBC World News,” China’s CCTV, and BBC Wales.

Laura is widely recognized for her civic, philanthropic and professional leadership and is humbled to have won numerous awards and accolades. In 2015, Laura was the first American woman to be featured as the cover story of The UAE’s leading entrepreneurial magazine and appeared as a featured contributing writer to Fast Company magazine. She has been recognized by various magazines; named one of the Best Keynote Speakers by Meetings and Conventions magazine, as well as by Successful Meetings magazine. She was featured in the Meetings Professional magazine of MPI, named an “Elle Boss” by Elle magazine and featured in Glamour and Marie Claire. She serves on the boards of the American Heart Association, the Clean the World Foundation and Common Threads. She was named one of the “100 Most Influential Women in Chicago” by Today’s Chicago Woman magazine and named one of Chicago’s “Most Bold and Beautiful” by Chicago magazine for her community involvement. In 2009, the prestigious Oxford Union in England invited Laura to speak on the Foreign Policy Legacy of the United States and the role of Women in the World.

Laura is a proud member of the National Speakers Association (NSA), Meeting Professionals International (MPI) and the International Live Events Association (ILEA). She travels extensively both domestically and internationally to work with Fortune 500 companies, independent businesses, industry associations, universities and non-profit organizations, motivating people from all over the world to reach their fullest potential!


Based on Laura’s book, this keynote shows how to use the positive power of networking to your advantage. Laura’s keynote grabs its audience’s attention. It’s humorous and engaging, but that’s not what makes it powerful. What makes it powerful is that it’s immediately actionable. For the attendee, the new networking knowledge can be applied instantly to the conference at hand. This presentation outlines purposeful skills that inspire leadership and drive performance. It becomes the centerpiece for a truly productive conference. Eat, Drink, & Succeed is more than a series of anecdotes; it’s a compelling story that’s packed with networking tools and knowledge. Laura’s behind the scenes stories of the White House, Dreamworks, Oprah and beyond illustrate just how useful these skills are for the savvy professional, regardless of industry or career path.

One key technique Laura employs is flipping the definition of networking, empowering her audience to continue growing their networks and opportunities by adopting the mantra, “What can I do for you?” instead of the more typical mentality that asks, “What can you do for me?” She explains how positive, powerful networking involves mentoring and leading both inside and outside of the office, resulting in beneficial outcomes for all sides. She shares her techniques – including insider tips about effective follow-ups and how to leverage the powers of preparation, introductions and engaging conversations, among others – and provides attendees with the means to turn a brief meeting, break room conversation, lunch or “optional” social occasion into a valuable opportunity.

Eat, Drink & Succeed motivates, engages, and most importantly, it drives action.

A Conference Kickoff . This vivacious, presentation energizes audiences for the conference ahead, while also sharing valuable tips about how to maximize their time there. Based on Laura’s philosophy that every social and planned interaction is an opportunity for career development, Laura shows conference attendees proven tips they can immediately put to work to build partnerships and excel both during and in-between conference events.

Whether approaching registration, attending a class, walking the exhibit hall, or enjoying conference Happy Hours and evening socials, attendees will feel empowered to take every facet of the conference and make it work to their full advantage. Laura provides the tools and techniques that motivate attendees to capitalize on all social and business interactions at the conference so that they, too, can turn relationships into partnerships and ideas into realities. This keynote sets the tone for a successful conference.

A unique & dynamic approach to leadership, using inspiring stories from presidential history. This keynote presents a unique and dynamic approach to leadership, incorporating over 200 years of U.S. presidents, first ladies and their stories. As a witness on the front lines of climatic celebrations as well as moments of great gravity, determination and leadership, Laura achieved a rare perspective on the private and public moments of first families and global leaders. In this unforgettable program, Laura reveals the behind-the-scenes lessons learned in action at the White House. Using inspiring stories and visuals, she shares valuable takeaways from the earliest White House inhabitants, along with first-hand accounts of defining moments during the Clinton administration to illustrate real lessons in leadership we all can put to use in our daily lives as we work with our customers and colleagues.

This presentation is often adapted for women’s groups and corporate leadership teams

A rare look deep behind the scenes at an event so powerful it only happens once every four years! Laura captures all the ceremony, significance and power behind presidential inaugurations that are so special they only happen every four years. She offers a look at what it takes to make it all happen, from the first nail hammered into the U. S. Capitol platform, months before the election is even decided, to the last formal ball in the wee hours of the president’s first night in office. This keynote gives a behind-the-scenes look at how 15 entities collaborate over 7 months to seamlessly make it all happen. It explores the excitement, drama and occasional gaffes going on in the background that they hope no one can see! This keynote is intriguing and will offer inside tips and techniques to make your next conference, dinner party or meeting reach the presidential level.

This is a great program to highlight during the presidential cycle (no matter who’s leading in the polls) and can especially resonate with meeting professionals and spousal programs.

In addition to keynoting, Laura emcees conferences and events of all sizes, conducts interviews on stage with CEOs and industry leaders, and moderates expert panel discussions. She tailors her role as an emcee to the tone and purpose of each conference, and works with the production team to ensure all technical requirements are met and rehearsals take place as needed. Laura prepares for each event by conducting extensive research into the client’s industry, brand and audience whether it’s an afternoon event or a four-day conference.

Through her effortless energy and humor, Laura can seamlessly keep any conference on track, on message and on time! Laura has had great success as a mistress of ceremonies for events including business conferences, charity galas, sporting events, panel discussions and fashion shows. She keeps audiences engaged and their energy in-sync with the event’s overarching purpose. No matter the size of the event, Laura dazzles attendees at conferences large and small with her positive energy, expertise and enthusiasm.

Her past clients include the Financial and Insurance Conference Planners’ (FICP) four-day annual conference at LA Live; Essilor North America’s three-day annual sales conference at the Waldorf Astoria New York City; Connect Marketplace’s two-day conference at Navy Pier Chicago, Cathay Pacific’s announcement of its Chicago-to-Hong Kong gateway service at the Peninsula Chicago and R.W. Baird Financial where she interviewed strategists James Carville and Mary Matalin on stage for the 1200 guests. Laura is also the annual emcee for several prominent charitable events, including the American Heart Association’s Heart Walk in Chicago’s Grant Park and the YWCA Leaders Luncheon. In 2013, she had the honor of moderating a panel of civil rights leaders for the 50th Anniversary of the March on Washington.

Our team was truly energized after hearing your insights, guidance and perspective on how to capitalize on making relationships count. Your talk was inspiring and memorable, and now I will think twice before I go home to the remote control vs. spending 20 minutes at that cocktail party!

Boy, did you WOW our group! Your positive nature and enthusiasm is so energizing. And the way that you tied in your session into our profession and attendee demographic was really appreciated. People were talking about it throughout the event. Also, thank you for being so gracious with the audiovisual challenges we had. You handled them as professionally as any meeting planner could hope for.
–Event Service Professionals Association

Your presentation was wonderful, as always, and our team was fully engaged. We received much positive feedback about you as a speaker and the absolute relevance of the subject for our team. As always, you were a big hit!

Laura’s talent and command of the audience, as well as a well-presented keynote address made the show for all in attendance. I would highly recommend Laura as a keynote and emcee. I am proud to have worked with her and will leverage the fact that I know her in every circle I can!
–Collinson Media and Events

She (Laura) is organized and she delivers – our members loved her. She worked in association information and SWS details throughout her presentation. She had studied us and knew what we were all about. And we are a tough group – as people who hire and hear speakers all the time, we are hard to impress. But Laura brought out the best in everyone and she got outstanding reviews.
–TX Society of Association Executives

I came away from your presentation inspired to network in new ways that I am putting to work for me immediately! Thanks for being a wonderful role model for the modern working woman!
–Northern Trust Women’s Leadership Council

Your presentation received RAVE reviews – ratings and comments were off the charts! It earned wonderful comments – not only for the content, but also for your energy and enthusiasm. It was the perfect way to start the day! I also want to thank you for virtually attending the entire Symposium and making yourself available to chat with the participants – they so appreciate it when speakers are as open, down–to–earth and willing to speak to them as you were.
–Arizona Women’s Leadership Forum

Laura, you were just terrific at our meeting and we received nothing but rave reviews back from our attending members! I can’t remember a time when one of our speakers received such all–around praise from this many attendees. Great job and thank you for making us look so smart by booking you for the event!
–Tampa Bay Meeting Professionals International

Laura, your positive energy, humor and entertaining personality were the hit of the conference and very contagious! I truly enjoyed watching you on stage daily. You made the entire FICP Conference very enjoyable!

Laura’s enthusiasm as she presented each and every award kept the audience on their toes. What could have been a lengthy, uneventful program became a true celebration of everyone’s work to bring United Way’s mission to life. She was flawless! Attendees raved that this year’s program was by far their favorite due in large part to Laura’s energy.
–United Way