About John

Dr. John Tantillo is the branding editor for Fridge Magazine, the online publication for small business and entrepreneurs, host of the podcast, Brand-Aide, branding, and marketing consultant, online content producer, contributor to the Fox News Opinion Page, a go-to expert for BBC on a range of marketing issues and frequently appears in the national media which includes Cavuto, Fox & Friends, MSNBC’s Weekends With Alex Witt, ABC News Live, Fox News Live and former radio talk show host.

He is widely known as “The Marketing Doctor for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.

Tantillo has been called the “Howard Cosell” of marketing for his distinctive voice, mannerisms, and clothing. In December 2007, he provoked controversy for advocating a Fat Santa campaign and comments that Santa Claus should lose weight and join the fight against the obesity epidemic. His position was ridiculed by Erich Muller during an appearance by Tantillo on Muller’s radio program, The Mancow Show. Tantillo wrote again on this subject in 2008[ and again met with criticism.

He is credited with coining the term The O’Reilly Factor, which later became the title of Bill O’Reilly’s television show.

In his marketing analyses and critiques, Tantillo frequently refers to a concept he calls Adpublitizing, which means creating an advertisement that is sure to generate controversial coverage, thus ensuring that the advertisement and the related brand get many more impressions than a typical media buy.

He has recently written a series of columns regarding the branding/marketing lessons Trump brand can teach us as well as identifying the reason for his success as seen on France 2 TV (The French 60 Minutes”) March 2016 .

A graduate of St. Francis College, Queens College of the City University of New York and Hofstra University, Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology.

He was the host of BrandTalk, the only show on radio where branding gets personal (www.brandtalkradio.com), which was seen on WVOX Radio and is the author of the book, “People Buy Brands Not Companies.”

Topics of Presentation

  • GO BRAND YOURSELF! It’s not only being unique! It’s how you provide REAL BENEFITS to those you meet/see/sell
  • It’s not about YOU! Rather, It’s all about your prospects/customers you meet
  • Marketing is the new advertising
  • Marketing is the advertising of the 20th Century
  • The secret to selling: We do business with those we enjoy doing business with
  • What Celebrities can teach us (and no teach us) about personal branding Ask Sting, Tony Bennett, Lady Gaga, Bruno Mars, Taylor Swift, Ashton Kutcher, LeBron James and Many others
  • Is Your Marketing Wasting Money


“A marketing genius and visionary.” – Bill O’Reilly, The O’Reilly Factor

“A marketing whiz.” – Cashman Peters, NPR’s Marketplace

“You’re the best at this.” – Neil Cavuto, Fox Business News, To Dr. Tantillo on air concerning his Marketing Analysis of Healthcare Reform (7/22/09)

“If you want to know how to define and enhance your brand, you need The Marketing Doctor, John Tantillo.” – Alan Colmes, The Alan Colmes Radio Show

“The Marketing Doctor’s recommendations are truly brilliant! He delivers big agency results at a fraction of the cost.” – Keith Paglen, Ocean Research & Conservation Association

“John Tantillo got me to think about our business in a way that no one has been able to do before.” – Partner at Big Four Accounting Firm

“John Tantillo wastes no time in getting his points across not only intelligently and directly but so that they can be understood and absorbed with no effort. He illustrates the simple yet extremely difficult marketing concept of HOW TO GET YOUR MESSAGE THROUGH in an increasingly complicated and noisy environment.” – Dylan Curtis, Executive at NYC Investment Banking Firm

“With a very frugal budget and Dr. Tantillo’s guidance we built a globally recognized brand that has turned into lucrative speaking opportunities, major media appearances and sales of my own book. The techniques we continue to use.” – Jim Bouchard, Leadership Speaker

“John Tantillo – pure brilliance in the area of branding and strategic marketing, …. He has given me much inspiration which has translated into increased success for our firm and our clients, and high profile political candidates around me building a personal brand.” – Scott LaFata,Director, Citizens for a better America